Bronze
Starter
£95/ audit
A one-hour session and an honest, graded verdict on your idea — is it worth pursuing, and what to fix first.
We audit your idea.
You unlock the next move.
One session. A written playbook. A clear read on your idea, early-stage business or small business — with an advisory panel on Gold and Platinum audits pressure-testing what we find.
A−
Sample verdict
Ready to grow — with three fixes.
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Graded. Every audit ends with a clear letter grade and a written report you can act on.
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Panel. Gold and Platinum audits are pressure-tested by an advisory panel of experienced operators.
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Fixed. Fixed-scope, fixed-price. No open-ended retainers.
AReady to grow
B+Sharpen the pitch
CTest the market first
DFix the numbers
FDon't do it
A−Green light, with focus
BSolid — three fixes
C+Promising, unproven
D+Rework the model
AGo, and go fast
AReady to grow
B+Sharpen the pitch
CTest the market first
DFix the numbers
FDon't do it
A−Green light, with focus
BSolid — three fixes
C+Promising, unproven
D+Rework the model
AGo, and go fast
Our edge
We tell you what you didn't ask.
Anyone can get plausible answers from AI — you've probably already tried. What you can't get is an hour with someone whose job is to find what you didn't think to mention, a graded verdict a real business stands behind, and — on Gold and Platinum audits — your plan pressure-tested by people who've actually built, sold, advised and financed businesses.
The panel — Gold & Platinum audits
Entrepreneurs
Operators who have built and sold businesses.
Legal experts
Experienced specialists on the panel.
Solution architects
Technical feasibility and scalability checked.
Finance directors
Unit economics, cash flow and model stress.
Panel input is informal commercial perspective from experienced operators — not formal legal or financial advice.
What we cover
Six areas. The ones that decide it.
01
Your Idea
Is this a genuinely good idea, and what makes it different?
02
Your Market
Who actually wants this, what have you tested, and who else is fighting for them?
03
Your Route to Money
How you'll price it, sell it, and reach customers.
04
Your Numbers
Whether the model holds up under pressure, not just in a deck.
05
You & Your Setup
Whether you, in this shape, can realistically deliver it.
06
Your Future
Where this goes, and what happens as it grows beyond you.
How it works
Three steps. No fog.
01
Book a session
Pick a tier. Pay. Choose a 1-hour slot that works.
02
We audit
One focused hour with you, then we grade the six areas — panel-reviewed on Gold and Platinum.
03
You receive the report
A designed, graded written report. What we found, what it means, what to do next.
The deliverable
What you actually receive.
Every audit ends in a designed, graded written report — not an email of bullet points. Below are sample pages from a Silver and Gold audit of a fictional business. Note the D grade: when something isn't ready, your report says so.
Pricing
Pick a tier.
One-off audits. No retainers. No hidden extras.
Silver
Full audit
£495/ audit
The complete written audit of your business — all six areas graded, with what we found, what it means, and what to do next.
Gold
Panel-backed
£950/ audit
The full audit, pressure-tested by our advisory panel — entrepreneurs, legal, technical and finance perspectives on your specific business.
Platinum
Bespoke
Contact us
The comprehensive edition — every area assessed in depth, a rollout plan, ongoing check-ins, and expanded panel review. For businesses committing serious money.
Compare
What's in each tier.
| Included | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|
| 1-hour discovery session | ||||
| Graded verdict & written report | ||||
| Full six-section business audit | ||||
| Panel review by experienced operators | ||||
| Deep-dive report, action plan & check-ins | ||||
| Our honesty guarantee |
Our honesty guarantee
If the honest answer is "don't do it" — we say so.
An overall F on a paid audit triggers a refund of the difference between what you paid and our base rate. On Bronze, an F means your next idea's audit is free. We are never better off telling you what you want to hear.
Get started
Ready for a straight answer?
Book a 1-hour discovery session. We'll walk through your idea, early-stage business or small business and set the audit up.